about us

We have intertwined our concerns with our dreams and, with the help of technology in this era of communication, addressed the needs of Iranian families from diverse backgrounds. We understand the need for tranquility, ease, and beauty based on discerning tastes that you seek for the home of your dreams. With 25 years of experience in identifying and understanding customer needs across the country, we have been inspired to bring together the tools for your comfort and peace under a dreamy collection called TRAUMHAUS (Dream House). Our aim is to bring you a sense of tranquility aligned with the HOOGA lifestyle, which enhances the beauty of your home and creates a serene environment in which offers exceptional functionality for preparing professional and enjoyable meals in your home kitchen. On the other hand, we have designed products that reflect modern tastes suitable for an Iranian home, combining global quality for discerning customers with distinctive performance. Our companies, Afrand Taj and Dayan Tejarat, continuously strive to provide up-to-date services, maintain consistent quality control, conduct modern research and development, and ensure timely production based on contemporary scientific advancements. We carry the responsibility of delivering exceptional quality and service that you rightfully expect from us. Your satisfaction is the cornerstone of our objectives.
We aim to establish mutual trust and create a fruitful platform of modern products to meet the domestic needs of our dear compatriots while also considering ideal opportunities for entering regional and global markets, which would be a source of pride for us. We have learned the quality of service from your humility, patience, and good taste, and we have aligned our speed of delivery with technological advancements to ensure that we meet your expectations and preferences.